The goal for 12 Benefits™ is to help hairstylists improve their craft, by developing each 12 Benefits product with the fewest number of impactful and safe ingredients. This philosophy helps deliver superior performing haircare for professionals to achieve extraordinary results for their guests.

An independent, family-owned brand, 12 Benefits has decades of beauty experience and a strong desire to delight their customers. 12 Benefits products are for discerning hairstylists and consumers, all transformative and delicately scented to please.

12 Benefits simple and effective formulas work well with every hair texture and condition and best suits individuals with extreme quality standards.