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FEEL FLUX

Meet Feel Flux, the first anti-gravity toy of it’s kind. Although it seems like witchcraft, it’s based on pure physics.

Feel Flux relies on a rarely known magnetic principle called Lenz’s law: the magnetic braking force is generated by an electric current which is induced by the world’s most powerful magnet ball inside the tube. This is a new skill toy people can do and create tricks with, just like with the immensely popular yo-yo and kendama type of toys.