Pantone announced Ultra Violet is color of the year 2018.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. 

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance