Cambridge, UK. An Elegant Place for Elegant Design. In the autumn of 2015, ROTATY was officially founded in Cambridge, England. Locate in the South-East of England, Cambridge is an elegant and serene city, renowned for its academics and gathering of talents. The spirit of the brand that we want to portray is inspired by the elegant and intelligent impression associated with the city of Cambridge. We expect ROTATY's products to not only bring you the practical functions,but also the taste and value of art, just as our slogan: “The Art of Case” suggests. The design and style of ROTATY targets simplicity and focuses on the presentation of material texture. We hope that ROTATY can make your extraordinary taste prominent and that it is a product that’s worth collecting.In the spring of 2016, ROTATY formally released the design of “rotational cases,” a groundbreaking invention in the world. The patent design of the rotational cases makes storing cords easy no matter which directions they turn to.